Education + Achievements

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University of Toronto - Honours Bachelor of Arts - CGPA: 3.93/4.0 (2016-2020)

Dean's List Scholar 2016-2020

Founders Gold Medal Graduating Award nominee
Outstanding Academic Performance in Program Award Recipient for the ICCIT department (recognizes the top academic performance by an undergraduate across the department's three programs)

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Digital Enterprise Management Specialist

Minor in Professional Writing and Communication

Third Place More Than Marks Writing Contest (2020)

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Sheridan College - Certificate in Digital Communications (2016-2020)

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Work Experience

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Superside [Hestehov Inc.], Sr. Content Marketing Strategist (May 2022 - Present)

Superside is a creative-as-a-subscription platform that scales design for ambitious brands.

• Write and edit long-form online content such as blogs, SEO articles, and case studies

• Conduct customer interviews and gather insights for content marketing

• Landing page copywriting

• Competitor comparison landing page copy writing

• Coordinate with internal CSM teams to gather content research  and develop customer stories.

 

PartnerStack, Content Strategist (June 2021 - May 2022)

PartnerStack is the only partnerships platform built for SaaS, driving over $120 million in revenue for businesses in the past year alone, through its network of 65,000+ active partners.

• Wrote and edited long-form online content such as blogs, articles, and white papers

• Collaborated with product marketing and customer success to develop customer stories

• Coordinated cross-functionally to create frameworks, processes, and content plans.

• Identifed gaps and opportunities within the content library

• Copy-editing across marketing

 

PartnerStack, Content Creator (November 2020 - May 2021)

• Supported social media content creation and management

• Wrote content such as articles, emails, and ads
• Supported the development of PartnerStack's editorial strategy

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RenoRun, Toronto Marketing Coordinator (June 2020 - October 2020)

RenoRun is an online building materials supplier helping construction professionals save time and money with same or advance delivery of materials

• Created and managed an micro-influencer program

• Managed and created content for social media platforms

• Generated leads through a Linkedin sequence messaging strategy

• Coordinated digital and print marketing asset production

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RIC Centre, Events Associate Intern (January 06, 2020 - March 30, 2020)

RIC Centre is a non-profit incubator space for entrepreneurs, startups and mature tech companies

• Conducted research and proposed a successfully implemented webinar platform.

• Contributed to organizing a webinar geared towards supporting women entrepreneurs that garnered 50+ attendees and resulted in new clients.

• Developed timelines and coordinated schedules for large RIC Centre events.

• Corresponded with multiple potential venues for events.

• Composed copy for e-blasts, Facebook, Twitter, and LinkedIn.

• Composed blog posts published on the RIC Centre website

 

Toprock Climbing, Summer Camp Developer and Crew Member (September 05, 2017 - Present)

• Devised and conducted a summer camp for children aged 6-12.

• Instructed new climbers on how to stay safe and navigate the climbing gym confidently.

• Contributed to building a friendly and encouraging climbing community.

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ICUBE, PR and Events Associate (Sept 11, 2018 - April 2019) 

University of Toronto, Mississauga business accelerator

• Assisted in planning, coordinating, organizing, and executing ICUBE's events, including workshops, The ICUBE Startup Social, and PITCH 2019. 

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ICCIT Program, Marketing and Special Projects Assistant (Oct 2017 - Mar 2018) 

• Contributed to developing digital content for Hackathon 2018 held at UTM. 

• Contributed to revamping the ICCIT blog website.

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Wine Brothers, Management and Content Creator Intern (May to July 2017)

Wine subscription box start-up based in Hong Kong 

• Led a company rebrand and designed new brand guidelines.

• Generated and scheduled marketing content for Instagram, Facebook, and Pinterest.

• Interacted with clients during wine tasting events.

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Creatives for A Change, Vice President and Founding Member, (Sept 2017 - April 2020)

A UTM student-led organization that aims to give back creatively

• Coordinated an event team for university events such as Careers in Creativity.

• Hosted a Toronto creatives networking event of 95 attendees.

• Promoted events on campus and online platforms such as Instagram.

• Advised on creative concepts for events.

• Created and successfully implemented new events such as Anti-Valentines and Snack for a Snack.

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Creative Projects

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Brand Developer

DGN Interiors Inc - developed logos and marketing material for DGN Interiors grand opening and contributed to brand identity decisions

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Wine Brothers - led a re-branding project, created a new brand bible together with new brand assets.

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Graphic Designer

Toprock Climbing Inc - created branded merchandise sold in-store, as well as numerous promotional materials geared towards different demographics

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Podcast Producer + Writer

Hold On Podcast - Wrote, produced, and edited a mini-series focused on women in the climbing community. Click here to check it out.

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Archive Project

Toronto in Ink - Collaborated with four GTA-based artists to curate an archive around The growing tattooing community in the city. Click here to check it out.

This project received a grade of 100% for its final submission towards a digital history course at UTM.

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Oral Rhetor Video Essay

Wrote and delivered a rhetorical address on the gender bias in the design of modern cities titled "Cities are not designed for women." Check out the video address here.

Placed 3rd in Robert Gillespie Academic Skills Centre’s “More than Marks” writing contest

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